Most people prefer colorless diamonds, but subtle color differences can be hard to see.
Color is the most subjective of the 4 C’s, so there’s no right or wrong choice.
Colorless and near colorless diamonds (D-J) appear more white. As you go below the near colorless range, a diamonds color, primarily yellow, brown or gray is more noticeable and will affect rarity, appearance and ultimate cost.
Some people prefer a warmer body color, fancy colors ,or simply don’t notice a bit of color. The color of metal in the gem setting also can affect how noticeable a diamonds color appears.